Mick Hollison和Jien Zhou将会讨论企业如何应用机器学习和高级分析来改善客户服务、减少欺诈和网络攻击的威胁，并将解释中国银联是如何使用大数据来提供更好的客户体验和风险管理的。
It’s often said that data is the currency of the modern enterprise, so it makes sense that financial institutions are some of the most data-driven organizations. These institutions are also under enormous pressure to grow their business while containing risk and complying with data protection regulations.
Mick Hollison and Jien Zhou discuss how organizations are applying machine learning and advanced analytics to improve customer service and reduce the threat of fraud and cyberattack and explain how China UnionPay is using big data to deliver a better customer experience and manage risk.
Mick Hollison is chief marketing officer at Cloudera, where he leads the company’s worldwide marketing efforts, including advertising, brand, communications, demand, partner, solutions, and web. Mick has had a successful 25-year career in enterprise and cloud software. Previously, he was CMO of sales acceleration at machine learning company InsideSales.com, where, under his leadership, the company pioneered a shift to data-driven marketing and sales that has served as a model for organizations around the globe; was global vice president of marketing and strategy at Citrix, where he led the company’s push into the high-growth desktop virtualization market; managed executive marketing at Microsoft; and held numerous leadership positions at IBM Software. Mick is an advisory board member for InsideSales and a contributing author to Inc.com. He is also an accomplished public speaker who has shared his insightful messages about the business impact of technology with audiences around the world. Mick holds a BS in management from the Georgia Institute of Technology.
Jien Zhou works at China UnionPay (CUP), where he is responsible for the planning and design of the CUP data warehouse and large data platform system, the CUP cloud platform, autonomous middleware, database research and development, and the open source technology roadmap and platform planning. He was also involved in the design of the first and second generations of the CUP transfer system. Jien holds a bachelor’s degree, master’s degree, and PhD, all from the University of Science and Technology of China.
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